MyCompanion
Treatment data with actionable advice for HD renal patients.
I re-centred our design around low-res phones – the kinds of devices our patients could actually afford!
How might we empower dialysis patients to manage their own condition?
Role
Design Lead
Contribution
Research, UX, UI, testing, Content Strategy & creation
Platform
Mobile App – Android + iOS
Duration
12+ months
Dialysis patients spend 75% of their week looking after themselves. They, above all others, have the greatest influence on the success of their treatment & their quality of life.
I was brought in to take an initial idea to a fully fledged product. This included feature design, creating marketing materials as well as helping the team put their focus in the right areas to try to unlock value for patients and the business. As well as all this, I led a team of illustrators & animators in creating new educational content for various topics relevant to renal patients. This involved providing feedback on narratives and getting sign off on content from across the business. You can see examples of some of my animation too below.
We learned that individual treatment & lab data were the primary triggers for patients to return to the app. We adopted the strategy of grouping these data with relevant educational content which we developed. This allowed us to drive patients to action at the point they might have the highest motivation to do so – at the point when they find out how well they are doing in looking after themselves.
🪠 Messy Complexity
Breaking Down Cultural Barriers In An International Team To Unlock Their Best
When the team came together, we had individuals from Italy, Germany, UK and Portugal. I worked hard behind the scenes to address cultural nuances in order to get the team doing their best work in an environment that was not used to teams working effectively in an agile way. Thorny issues addressed included being open to feedback, being open & vulnerable when things were not going so well, and collectively coming together to focus on resolutions rather than blame.
🪠 Messy Complexity
Product + Legal + Medical + Education
Medical software classification means that the advice you give cannot be too specific. So I needed to find a way lead the team to create guidance that was engaging but also adhered to Medical and Legal best practices. On top of that, we needed to align with the education department to identify how our content could be shared across platforms.
🪠 Messy Complexity
Global Type Considerations
Grappling with varying language sets is one thing. Add different alphabets in, and it gets a little more interesting. Line-heights, character count and x-height all vary at the very least optically, if not mathematically. Considering this in the design was really interesting and definitely messy....to begin with at least!
🪠 Messy Complexity
Measuring The (True) Effectiveness of Our Educational Content
Creating nice content is one thing, but how do you measure it’s effectiveness? I pushed to re-shape our Power BI instance to expose the right measurements for success. This included considering thorny issues like lesson completion, topic completion, distribution of engagement across topics and what good would look like in usage patterns. This meant interrogating data with the team, and deciding on actions and iterations based on this.
